Audio Engineer Dave Leffel and team partnered with Remedy Chicago, a healthcare branding and design consultancy, on an massive rebranding media campaign for Rush.
Dave produced the recently launched radio spot, followed by the TV commercial, as well as long-form videos of 3 profiled doctors and nurses. He also helped select the music used across all the media campaigns.
Check out the TV spots below!
As the most expansive media strategy in Rush history, the campaign launch has shown Chicago their promise of excellence. Click here for the full story on Remedy’s work to develop a new positioning strategy that honors the Rush heritage.
Check out other similar projects BAM has worked on here!
