Big Ten’s new version of the iconic “Maps” spot is online!

The 2024 Big Ten ‘Maps’ commercial is finally here! ✨

For a decade, this fan-favorite has captured the heart of college sports. The team refreshed it to honor its classic spirit while adding new landmarks and Easter eggs for the expanding Big Ten conference! 🎉 🔍 🥚

Huge shoutout to our own Matt Sauro for the incredible Sound Design and Mix. 🎧👏

Check out the video above and let the nostalgia and excitement begin! 🙌 📺

• Creative: Mike Sear at MPS Productions

• Video/FX: Carbon